Branding

Here are 5 ways you can track and analyze your SEO performance

Online presence is essential to attract new customers and maintain competitiveness in your business. SEO is one of the key pillars of a well-executed digital marketing strategy as it helps increase visibility and organic traffic.
Discover how to optimize your SEO performance and save time and resources.

5 things to consider when creating the avatar of your ideal client

Companies, especially those just starting out, should be more daring when deciding which audience to target. If they shift their focus from what their competitors are doing (in an effort to copy everything), to their competitive advantage and what makes them unique, even new market entrants have the chance to build a strong community around their brand.

A brand archetype is a personified representation of your brand’s main attributes and values, such as stability, safety, strength, or creativity. It is critical for your brand to have an archetype in order to tell a narrative and make an emotional connection with its audience.

For example, the main archetype of Inobox in Sage (because we believe in education and knowledge) and the second archetype is Creator (because we are an agency that believes in innovation, creativity and always looking for new ways to help our partners).

Are you interested in learning about the 12 Archetypes and maybe identifying a suitable one for your brand?

We connect with brands every day. Some we adore, some we admire, some we despise, and yet others leave us completely indifferent. Sometimes the connections are so strong that it feels like we’re talking to a real person.

This is related to one thing: the brand’s personality.

In this article, we will explore how vital it is to include brand personality into the brand strategy and how this may contribute to development of long-term customer connections.