We’d like to remind you that when we talk about the 12 Archetypes, we’re referring to the personalities defined by psychologist Carl Gustav Jung. He recognized specific behavioral patterns that influence our every activity and are grouped into four major categories:
1. LEGACY (The Outlaw, The Magician, The Hero)
2. CONNECTION (The Lover, The Jester, The Everyman)
3. STRUCTURE (The Caregiver, The Ruler, The Creator)
4. SPIRITUALITY (The Innocent, The Sage, The Explorer)
Brands in this category want to have an important impact in the world and leave behind a legacy.
Brands in this category enjoy continually challenging the world and believe in freedom, change, revolution, and independence.
This personality fits better in the following industries: entertainment, beauty, health, and well-being.
This personality fits better in the following industries: sports, sports equipment or clothes, and emergency services (electricity, installations).
Brands in this category want to be liked, desired and admired by those around them.
Brands in this category like being looked at, adored, and loved by people around them. They value tenderness, intimacy, attractiveness, and red-carpet treatment. They put value on appearance and are terrified of rejection and ignorance.
This personality type works well in the following industries: cosmetics, perfumes, wine, lingerie, jewelry, and vehicles.
Brands in this category like having fun and bringing joy to others. They are fun and upbeat brands.
This personality works well in the following industries: services, beer, food, sweets, entertainment, and children’s companies.
This personality works well in the following industries: furniture, daily clothing, supermarkets, and family cars.
Brands in this category want to build something in their name or in the name of others.
This personality works well in the following industries: luxury automobiles, luxury jewelry or accessories, luxury hotels, and any business that emphasizes luxury and well-being.
Brands in this category like transforming the world and designing new things. They have a wild imagination and like coming up with new ideas and solutions all the time, not just in the digital world, but in any field of innovation. They value originality and freedom of speech.
This personality works best in the following fields: art, design, information, marketing, and content development.
Brands in this category care about physical and mental health. They want to feel connected with nature and promote well-being and inner peace.
This category includes optimistic brands that seek happiness and see the positive in everything. These brands encourage simplicity, happiness, and positive experiences, and want everyone to be happy with themselves.
This personality is most suited to the following industries: beauty, spa, and organic food..
Now that you know what the 12 brand archetypes are, which is the most representative for your brand? A Superhero eager to defend the world, a Magician who perfectly captures wonderful dreams, or an Explorer eager to go on new adventures? Maybe you’re a mix of two or three Archetypes, or you have a certain archetype but aspire to have another? Or are you confused and unsure of your archetype?
1. Foloseste Modelul Arhetipurilor ca parte din strategia ta de brand, pentru a te pozitiona in piata in acest moment si pentru a iti trasa calatoria spre ceea ce doresti sa devii in viitor.
2. Uita-te peste cele 12 Arhetipuri prezentate in acest articol si vezi care ti se potriveste cel mai bine.
3. Studiaza exemple ale altor branduri care folosesc acest Model si vezi cu care te identifici cel mai bine.
4. Foloseste Acest Framework in 3 pasi petnru a iti identifica mai clar personalitatea: