services delivered
Communication Strategy /
Identitate verbala
The Caregiver archetype employs an empathetic, comforting, nurturing, and optimistic tone.
The Therapy Hub brand voice is crafted to convey its deep concern for the community and the emotions of those within it. We prioritize assisting others and communicating our knowledge in a clear and accessible manner.
We approach life’s situations and challenges candidly and straightforwardly, maintaining an open and positive attitude centered on friendship, transparency, and mutual support.
(WHAT WE DID)
- Core Message
- Brand voice
- Copywriting rules
- Copy Samples
- Copywriting Tips and Tricks
Example from our process: even the slogan supports the brand positioning: Together for people
The Brand Script – having the client in the spotlight
The Brand Script is a tool that enables us to create the brand narrative, placing the customer at the forefront as the main character. In this story, the customer’s challenges and expectations take center stage, with the brand assuming the role of a guiding companion throughout the journey.
(WHAT WE DID)
- Brand Script
- Content pillars
- Type of content
- Content strategy on Social Media
WHAT HE WANTS?
They seek to address an emotional issue or explore their personal potential.
WHO’S THE VILLAIN?
Negative emotions and thoughts / traumatic life events / unhealthy habits
WHAT ARE HIS EXTERNAL PROBLEMS?
They have numerous misconceptions about therapy, lack clarity on how to access therapy services, and are uncertain about the available therapy options.
WHAT ARE HIS INTERAL PROBLEMS?/HOW DOES HE FEEL?
They often experience negative emotions such as fear, anger, anxiety, depression, sadness, and helplessness. Additionally, they harbor mistrust towards therapy services
WHAT ARE HIS PHILOSOPHICAL PROBLEMS?
Individuals should not be burdened by emotions they cannot comprehend or manage.
EMPATHIC
Before being therapists, we are fellow human beings. We consistently stand beside others, demonstrating our understanding of their concerns, needs, and fears in a friendly and approachable manner.
WITH AUTHORITY
Moreover, we are experienced, accredited, and certified therapists. We have a comprehensive toolkit, providing access to a variety of therapy options, and tailoring our approach to ensure that each patient reach their desired outcomes.
A PROCESS PLAN (THAT SHOWS HIM “HOW TO”)
E.g. We provide access to numerous free worksheets that individuals can utilize independently, in the comfort of their homes, to embark on their healing or personal development journey.
1. How to increase your Self Esteem
2. How to solve a problem?
AN AGREEMENT PLAN (THAT ELIMINATES CERTAIN FEARS)
We approach and address each of their fears individually, countering them with empathetic guidance and, when necessary, authoritative insights.
• Overcoming the Fear of Not Being Able to Open Up: We share posts that highlight our open and non-judgmental environment.
• Easing the Fear of Making an Appointment: We offer various appointment booking methods, allowing them to choose the most convenient option for them.
DIRECTLY
• Schedule now
• Meet the team
• Feel free to reach out to us through (channel) if it’s more comfortable for you
INDIRECTLY
• Worksheets
• Video Pills
• Registration for events/webinars
• Helpful materials, presented as downloadable guides, that individuals can access to gain a better understanding of Therapy Hub.
• Enhance your self-understanding
• Discover answers to your questions.
• Foster self-acceptance, self-understanding, and self-love.
• Develop the skills to use your personal resources in handling various situations.
WHAT HE HAS BEFORE THE BRAND
Experiencing negative emotions he cannot handle
WHAT IS HE AFTER
He understands the origins of these emotions and thoughts and learns to control them
A TYPICAL DAY IN HIS LIFE BEFORE
He begins his mornings fatigued, lacking motivation and joy in his daily activities. He becomes accustomed to withdrawing from social interactions and spending more time alone
A TYPICAL DAY IN HIS LIFE AFTER
His energy and motivation grow, and he finds happiness in a wider array of experiences, focusing towards self-care, activities that bring him joy and people that enhance his happiness.
WHAT’S HIS STATUS BEFORE
The angry, the depressed, the victim, the weak person
WHAT’S HIS STATUS AFTER
The positive, the optimistic, confident, the brave
Communication Strategy /
Content Plan
A consistent voice through continuous and unified communication.
Our brand consistently delivers messages aligned with our strategic content plan, effectively conveying our brand’s positioning.
Our communication remains unwavering in terms of tone, voice, and visual elements, ensuring easy recognition in the market while effectively communicating the values the brand stands for.
(WHAT WE DID)
- Content Plan, updated constantly
- Clear workflow – therapy – content team – design team
- Planning the communication channels
Example: Social Media Post
Example: Offline educational materials
Example: Educational videos on Tik-Tok
Example: Therapists in Mass-Media
together!