Global Sport – Specialists in Sports Constructions
Global Sport are one of the best artificial turf installers in Romania and specialists in sports construction. With over 15 years of experience in the market, they decided to build a clear positioning in the market, a more efficient communication strategy and a visual identity more suitable to what they want to communicate: premium products and services.
Through 1:1 meetings with our partners, but also through a complete branding process, we managed to clarify the 3 points of differentiation in the market and offered a strategic and concrete plan to communicate them, both verbally and visually.
One of the most important takeaways for the brand was the segmentation of brand and marketing messages, depending on the avatar of the ideal customer. We showed them how to address certain interests, expectations and fears differently, so that all messages are personalized and more persuasive, but also create a strong emotional connection with their audience.
We explored several options, and tried to incorporate all Global Sport services and products – sports, sports constructions, artificial turf, residential and public space design, playgrounds, but something was missing all the time.
The corners created by the letters represent the limits in a sport field
The round shape of the monogram bent to the left with a shadow at the badse