Nelsa
Services delivered
Strategy
Visual identity
Web Development
Digital Ads
Brand Collaterals
Case Study

Nelsa – A concept for luxury living

Nelsa specializes in high-end residential building and interior design. The major goal is to create a luxury lifestyle concept and deliver value through exquisite houses, first-class services and superior interior and exterior finishes.

Our challenge was to create a high-end brand that is modern, minimalist and exclusive. The brand should express confidence, reliability and quality, along with beauty, elegance and fine taste through a clear brand strategy and a premium brand identity.

Our Approach

In the first stages of our process, we assigned features and values to the brand, normally associated with personality traits. This helped us determine how the brand should interact with its target demographic and selecting a consistent tone (superior, strong, directive and confident)

We chose the Ruler as the main brand archetype. We kept the identity as simple as possible to convey the idea of premium and exclusive, meant to position the brand as a ruler in the industry

Through our analysis we discovered that another archetype should be taken into consideration, the Lover. We used thin lines, sans serif fonts, clean and minimalist graphics and avoided unnecessary elements to clearly represent a luxury, modern and elegant brand

You’re one click far from the Brand you’ve always wanted!

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